FAST Channel provider YOUR CHANNELS and SAMSUNG TV PLUS partner to launch 24/7 football and music channels for the Netherlands

AMSTERDAM - September 29, 2025 Your Channels, a Dutch-based company focused on the creation and distribution of localized FAST channels, has partnered with Samsung TV Plus - the free ad-supported streaming (FAST) platform from Samsung, to launch the first Dutch 24/7 football channel - VI TV (Voetbal International TV) - and three decade specific music channels: Your 60s, Your 70s, and Your 80s. All four channels are available to viewers now. 

With VI TV, football fans have 24/7 access to the latest football news, reports, analyses, and highlights from Voetbal International, including the ever-in-demand Monday recaps from every weekend football match. The channel was developed in collaboration with PXR, publisher of Voetbal International; WPP Media (former GroupM), the world’s largest media buying agency; Talpa Media, a broadcast media and production powerhouse and FAST pioneer Your Channels. 

“Advertisers in the Netherlands need more CTV inventory, and nothing attracts more eyeballs than sports.  Together with Samsung TV Plus, we are delivering what both the ad community and consumers want most” notes Jefta Lentz, CEO of Your Channels.   

Natalie Boot, CCO of Your Channels adds, “We are striving to bring Dutch viewers an ever-growing and more diverse line-up, with locally relevant FAST content. VI TV and the ‘Your’ music channels are only the beginning.” 

Tapping into another fan favorite - music - Your Channels and Samsung TV Plus have created and launched Your 60s, Your 70s, and Your 80s channels in the region.  The channels contain fully remastered music and serve up the greatest hits of each decade, with a focus on the legendary music stars whose songs made up the soundtrack of 60s, 70s, and 80s.  Featuring concert footage, music videos, and interviews, all three channels are free and without a required subscription. 

“At Your Channels, our technology and expertise provide our partners with a way to launch, maintain, and monetize new channels seamlessly, while remaining fully focused on creating strong and engaging content,” adds Marvin Kooij, COO, Your Channels.  

“Delivering high-quality and locally relevant content is a key priority for Samsung TV Plus,” said Benedikt Frey, Country Lead GSA & Benelux, Samsung TV Plus. “Thanks to our partnership with Your Channels, we can continuously expand our offering in the Netherlands. The launch of VI TV and new music channels is a great example of that.” 

Your Channels and Samsung TV Plus have an extended partnership and will be announcing more channel launches in the months ahead. 

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About Samsung TV Plus 

Samsung TV Plus is free streaming, TV with no subscription and no additional device or credit card needed. The service is pre-installed on all 2016+ Samsung Smart TVs, and on Samsung Galaxy smartphones and tablets in select territories. Samsung TV Plus instantly delivers a vast and growing library across multiple genres including news, sports, entertainment, as well as a video on demand catalogue of your favourite movies and popular shows. The free, ad-supported streaming video service is available globally in 30 territories, all you need is an internet connection. For the latest on Samsung TV Plus, please visit www.samsungtvplus.com.  

About Your Channels 

Your Channels specializes in launching and operating FAST channels in collaboration with media partners and content providers. As a local partner of Samsung TV Plus in the Netherlands, Your Channels – together with its technical partner MPG Media Services – manage the full operation and distribution of thematic channels, with a focus on locally relevant content and a premium viewing experience.